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Published on: 12 Oct 2016 by tesspajaron
Beauty was always a big industry, but the internet removed most of the limits. With tutorial videos turning the average woman into a homegrown makeup artist, the demand for beauty products and services has soared to new heights. This means there are more jobs to be had, and one of them can be yours if you play your cards right.
Know What You Want to Do
The beauty industry is vast, and there’s a lot to be done. Do you want to work in sales? Do you see yourself in marketing? Do you want to be a brand representative, or a makeup artist, or a nail technician, or a hairstylist? Do you want to own your own cosmetic brand? You’re going to need more than a vague ambition. The beauty industry is larger than you may know. The first step to determining what you should do comes from narrowing down the vast list of potential careers.
Consider Your Education
Working for a makeup counter or a cosmetic retail outlet may be a great start to your career, but if you desire progression you may want to consider different routes. Consider taking some beauty courses to expand your horizons. If you need flexible scheduling, you can always take the courses online with Open Colleges.
Almost every job requires some kind of portfolio. For a makeup artist, creating this portfolio is a rather straightforward process. All you need to do is compile high-quality photographs of your work. For other areas of the beauty industry, you may need to be a little more creative. A graphic design portfolio can show potential employers how great you would be at designing their packaging. Demo products will show major brands why they need your innovation on their product development team.
Meet The Right People
Networking means everything. If you’ve ever been looking for an excuse to go to those makeup expos and trade shows, now is the perfect time. The majority of people attend these events to shop, but with so many professionals attending to showcase their brands, it’s more than just a sales opportunity. Have some business cards made, and spend some time talking to brand representatives. If you’re interested in a position, treat trade shows the same way you’d treat a job interview.
Set Yourself Apart
The beauty industry is extremely competitive. Tons of people envision themselves working a high-profile job in an industry they perceive as glamorous and lucrative. You need to make yourself more than a generic candidate. Highlight the things that make you unique and set you apart from the competition. You need to show potential employers that you’re willing to go the extra mile, and that you have a lot of original ideas to bring to the table. There are tons of people who are madly in love with the idea of the same position you’re applying for, and you need to let a potential employer know, beyond a shadow of a doubt, that you’re the best fit.
While the end result is something beautiful, most jobs in the beauty industry are focused around hard work and revolutionary thinking. You need to be willing to put in the effort and sharpen up on your business savvy to find the right career. With enough determination, you’ll make it to the top.