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Published on: 26 Oct 2017 by sweetykapoor
Are you an owner of a Clinic?
Do you have the objective of your business focused on your client?
Do you continue to practices in the best and most advanced techniques to give better service to your customers?
Surely yes, right?
However, you think that all that effort is not rewarded. You feel that you are not able to give your clients everything your Clinic can do for them.
Why many hospitals or clinics are still struggling in promotion or reaching more people?
Currently, there is only one secret for your Clinic to improve day by day (in addition to offering good value for money in your services, but I will assume this).
I'll summarise it in one sentence:
"You must be in permanent contact with your customers"
When you offer a new service, you have to promote.
When you write a new article, you should read it.
When you buy a new computer, you must let it explore.
When you add a new member to the team, you have to be the first to know it.
When you have an irresistible promotion, who do you think should know it in the first place?
And how is this done?
When you have few clients (suppose 25), you can call them all, randomly.
When you have less than 100 clients, you can send an email to each of them, randomly.
When you have more than 100 clients, the issue begins to become complicated, since many calls and many manual emails are indiscriminate, and more if you want to establish with your customers a perfect relationship in which you want to offer them the information of what interests them.
At this point, you need a SYSTEM
Of course, you need a SYSTEM thought about the real needs of your clients and those of your Clinic.
A SYSTEM that price is designed based on some previous targets, and should plan strategies aimed at achieving those goals.
But before I go into describing those goals and strategies, I want to ask you a few questions:
What do you do with clients who first arrive at the Clinic?
Do you have a SYSTEM to make those customers come back?
Do you have a SYSTEM that can influence the consumption habits of your customers? And the most basic of all
Do you build a list of clients with data such as date of birth and email? And more importantly, do you use it in any way?
I would like you to participate in this article and leave me the answers to these question in the comments, okay?
Well, once you are in the middle of a meal, let's design the goals you need to put in place and the strategies you must implement, to have a permanent and efficient contact with your Clinic clients.
Goals your Clinic should have
Have a list with at least the name, email and date of birth of all the people who enter your clinic. The perfect excuse is to set up a Customer Club.
You want to grow the list of customers
You want to sell more to your customers
You want to keep more of your customers
You want to attract new customers.
You want to offer your customers what they want or need.
You want clients who feel that they are a fundamental part of the Clinic.
You want clients who are happy to promote your Clinic.
You want to show your customers all the capacity and efficiency of your services and products .
Strategies to achieve the objectives
Make a good first impression by welcoming your new clients - In effect, you will greet all your customers, inviting them to be part of your "Customer Club". In this way, we will begin to build the list.
The Advertisement of the "Client Club" - You will disseminate your subscription form to your Club Client through your website, through social networks, through flyers ... so that as many people as you want to join the Club.
Use the strategy of offering complementary service, Save money Offers - Product or service launch sale provides (i.e. save 20% on test or checkup plans)
These are strategies focused on achieving higher consumption by your customers.
Encourage returning customers - Do you think that a client of yours who feels cared, informed, that receives some promotion.... Is it going to be easy for you to turn to the services of another clinic? I know it will be difficult for that to happen. But if a client had that temptation, you can implement recovery strategies, for example with all the clients who have not been to your clinic for a specific time.
Strategies of “sharing in social networks ", "come with a friend" ... Your clients will be proud to take your Clinic to their friends because they are delighted with the relationship they are getting with you.
If a client of yours is not interested at all in the surgery, do not you think that it is better to offer your other services?
Those for which you do show interest?
Give them what they want, and you will have loyal customers.
Invite them to events - let them know about your latest successes, your last presentations, and finally make them feel like a member of your Clinic's family.
Celebrate the annual day - and ask your clients to come with their friends. Ask your customers to share your information on their social networks. Think they are delighted with the relationship they have with you. They will be certainly. Who does not promote something that feels part?
Newsletter - You must create one, and if you have one, use it correctly. Your clients should expect your publication (weekly, fortnightly, monthly ... you decide even if I recommend at least once a month) in which they inform you of the latest news from your Clinic, your industry, the most recent products ... you will prove yourself to be the last. Who are in the best hands?
Well, if you think this article has served you something, if you believe the information I have provided you has value, share it. After all, we get what we give, right?