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Published on: 03 Mar 2017 by sukanta-jana-5268
It used to be that women were the only ones who got excited
about jewelry. But just like other fashion trends, the lines between male and
female are blurring. If you asked your grandfather’s generation if they would
ever have worn a necklace, it’s likely they would have answered, “Only in the
form of dog tags,” but things have changed. It isn’t just nontraditional gender
roles and transgenderism that is finding its acceptability in society; the
unisex jewelry industry is booming.
Androgyny is overtaking the marketplace. Gucci, one of the
world’s most renowned designers, isn’t afraid to mix it up. Not just about
leather straps and gold chains, creative director Alessandro Michele splatters
his love for gemstones, hand-carved heirloom pieces, and rings that he has
picked up to adorn his neck, wrists, and fingers, all over his social media
Gucci isn’t the only designer that believes men have the same
right to shine as their female counterparts. That being said, the fashion rings
Canada and unisex jewelry market continues to pick up speed.
Style-trenders realize that there is a niche in the market for no definition of
roles, just beauty for all.
Like many stereotypes and gender identity roles, there is no
real reason that women have staked out jewelry as theirs. In fact, no one can
really date the time when men weren’t privy to wearing jewelry.
From a prefabricated notion of what is masculine and what is
feminine, now unisex jewelry is all the rage. Just two short decades ago, a man
wearing an earring on a specific ear signaled to the world that he liked people
of the same sex. Nowadays, rock stars, sports heroes, and the local choir boy
wear earrings without saying anything but “I like jewelry too.”
When you stop and take a look at history, what you find is that
treasure and jewelry have never been assigned to only the female population.
Things like sterling silver and gemstones for kings and queens have been designed
for both genders to show elegance and grace. So the notion that shiny things
are just for women goes against all that societal mores have displayed since
the beginning of time.
The most unusual thing about unisex jewelry is that designers
who think they are targeting one gender never cease to be amazed that it
catches on like wildfire with the other. There really is no rhyme or reason
that we believe something is either masculine or feminine.
Besides the traditional symbols like hearts, there is nothing
that seems to attract just one gender over another. In the past, men might have
held off on wearing jewelry for fear of being “labeled.” But those lines are
starting to blend, and the stigma is disappearing.
What makes the best
According to lead designers like Vladyka, what seems to attract
both genders is jewelry that is simple in design and not too “flashy.” The
quality is important for both genders, because jewelry is a sign of wealth and
stature. If you are going to create and market unisex jewelry, the key is in
the quality and materials used. Less important is how delicate or how thick and
hearty something is; both designs seem to attract men and women equally.
Unisex jewelry design was actually a mistake. It wasn’t as if
someone intentionally set out to bridge the gender gap. Designers who were
making things for one sex or the other, like Walters Faith, stumbled on unisex
jewelry by accident. Creating pieces of jewelry with a specific target in mind,
he was shocked to see that it was crossing the gender gap and selling equally
across the lines.
That led retailers of specialty stores for both men and women
to show his jewelry designs. At the time, no one had any idea that the same
jewelry could be found in the opposite sex high-end stores -- although it
likely would not have swayed them from buying the pieces anyway.
The key to targeting both sexes is to use
designer pieces that have crisp, clear lines, with bold and substantial scale.
If you are going to design and market your unisex jewelry, go with the approach
that you are designing for a fashion aficionado who cares about how they look
and finds style important, and you will appeal to both sexes. Mixed metal,
highlighting patterns, and raw pieces tell their own story depending on who
wears them. What they say is wild, natural and powerful, no matter which sex is