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Published on: 08 Mar 2017 by sukanta-jana-5268
Millennials are a generation that has very little in common not
only with the preceding generation, but with any that has come before. As the
first generation to grow up with the internet and mobile devices, their
attention span is mere seconds, and their desire for conformity is nonexistent.
To a selfies-based group of individuals, the notion of standing out is not only
attractive; it is what they strive for.
Although most of them love a good blog, only seven percent of
those surveyed by LIM College said that they were at all influenced by fashion
blogs or what’s considered "in style." It isn’t about what is
fashionable; Millennials want to be on the cutting edge of things, so their fashion purchases are influenced more
by the new “latest and greatest” things, rather than fitting in.
When 18- to 35-year-olds were surveyed, what researchers found
was that Millennials don’t consider themselves, as a part of a purchasing group
of like-minded individuals; they consider
themselves as an “opinion poll” of one. The biggest reason why
Millennials make a purchase is to be outside the group, not in. They want to be
the first on the fashion scene. Once a fashion trend catches on, they no longer
desire whatever it is that was once fashionable.
Another difference in Fashion trends that Millennials have from
older generations is that there is no such thing as an “outfit.” Mixing and
matching your taste and creating a smorgasbord of style is what it’s all about.
Not concerned about name brands like prior generations, Millennials don’t care
about Gucci or spend money on clothes and accessories because they display a
name or motto. They shop for their individual style at a
jewelry store in Winnipeg or any other local retailer because it
fits their taste not to show others how
much money they have.
The minute a new fashion trend catches on, instead of embracing
it and flocking towards it, the Millennials can’t get away from it quickly
enough. Unlike any other time in history, when Millennials were asked what made
them least likely to partake in any
fashion trend, the brand name was the least important factor.
Not wanting to be followers, Millennials are always looking for
their own style; they don’t want the same t-shirt as everyone else they know.
In fact, if more than one person in a room is sporting the same trendy outfit,
they wouldn’t consider wearing it again.
That is why designers everywhere are continually updating and
refreshing their fashion lines. Creating a whole new look for fashion,
successful designers are beginning to focus not on what’s in style that season,
but on the uniqueness of what they can produce for their young fans. With
Millennials continually looking for the next “new” thing, new trends are
leaving production at an ever-increasing pace.
What Millennials are also not so big on is brand loyalty. With
most of their purchases, they are looking for a price-to-value ratio that is
much higher than other generations might have sought. Brands can’t charge
enormous amounts simply because of their name tag.
They can only charge according to what they deliver and how
much the Millennial generation believes their products to be worth. The only
thing that can keep this generation captivated is the quality of products that
are introduced into the market. The more you update the uniqueness of your
line, the more they are likely to come back for another look.
Possibly a symptom of an entirely new age of an adult,
Millennials have changed the way that marketers and business owners need to be
responsive in the marketplace. Nowhere is that more apparent than in the
Fashion used to be about getting the latest and
hottest trends for the season. It is now about getting whatever is new for
today and is old news tomorrow. No longer wanting to fit in or to follow the
fashion leader, Millennials are doing their own thing, finding their voice
through what they wear and the way they present themselves to the world, and
moving on according to their own likes -- not what looks good on the catwalk.
The reality is that a model can’t even make it to the end of the runway before
the look is completely old news to the Millennial crowd.