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sujathayarlagadda

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16 Mar 2018
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Published on: 14 Jun 2018 by sujathayarlagadda

Microsoft Azure is growing faster than AWS and big brands are behind the expansion

Web Services still has the clear lead in the cloud infrastructure market. But according to earnings reports, Microsoft's rival offering is growing more than twice as fast.One reason is that longtime users of Microsoft's ubiquitous desktop software and Windows servers are sticking with the company they've known for decades, now that its Azure cloud technology is ready for prime time.Companies like Sapient Consulting (a part of advertising giant Publicis), software developer Bentley Systems and biopharmaceutical services company Parexel have all chosen Azure over AWS. Microsoft Azure is growing Faster than AWS"With Microsoft, their pedigree is as an enterprise software company,"  A vice president at Publicis' Sapient Consulting organization, in an interview with CNBC. About two years ago, executives chose to centralize public cloud use on Azure, and Sapient Consulting has plans to move over all of the "legacy solutions that were on AWS," Karur said.(Publicis Groupe later clarified that the full company has not officially chosen a single cloud provider.)To date, Amazon hasn't been hampered by its short history in the enterprise. The company pioneered cloud infrastructure in 2006, letting developers quickly sign up to build websites, apps and run workloads by renting compute and storage capacity rather than buying their own hardware.Over the past decade, AWS has built a global sales force and bolstered its service agreements to meet the demands of large companies.Once-in-a-lifetime opportunity'As a producer of desktop software for engineers and architects, Bentley Systems has viewed Microsoft as a partner for decades, Rob Whitesell, its chief platform officer, told CNBC. The company has been using Azure and AWS products for several years but opted to make Azure its primary cloud provider when Microsoft's commitment to the cloud became clear.We saw it as "a once-in-a-lifetime opportunity to make a bet on a significant paradigm shift in computing," Whitesell said.According to Whitesell, Bentley's developers were already familiar with Microsoft software, and they preferred Azure to AWS because of the simplicity involved in building and running applications on multiple machines."I don't know what would convince us to move at this point," Whitesell said, adding that Microsoft's artificial intelligence technology is also compelling.Like most big companies with pre-cloud infrastructure, Publicis has its own data centers and is only moving certain workloads to the cloud. And Microsoft can support both.

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