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Published on: 15 Apr 2017 by sophiejuhasz
Conduct business ethically and word of mouth will spread quickly and the business is likely to grow at a very fast rate as customers become more trusting.
Turn on the news on any given day and there will be reports of dishonest business people who have no sense of business ethics. Some have turned away from basic ethical behavior to make fast cash. The price paid is loss of integrity and trust with their customer base. This unethical business behavior seems to have intensified when it comes to doing business on the internet.
It turns out that honesty is indeed the best policy when it comes to earning money with an internet business. Nothing is more aggravating than to learn someone has been conducting business unethically. With the world becoming more closely connected and more like a large village, unethical behavior is more likely to be noticed and those without ethics likely to lose customers. People are smarter than ever these days. They want a good product or service at a fair price and are willing to pay good money for it.
This is the basis for everything. If a product or service (e.g website optimization) is sub-standard or does not deliver as promised, it won't matter how many customers hear about it or buy it. Repeat business is good business and only customers who trust that a product or service is top notch will continue to purchase in the future. Make a shoddy product or under-deliver on a service and the business will eventually die.
Decide to create the best possible product or provide the best service and the business will grow quickly. There's nothing more frustrating to a customer than spending hard-earned cash on something that doesn't live up to it's promise. The same goes for a service that is represented as the best, and then delivers a disappointing performance. Customers simply aren't going to tolerate second best service or next-best-thing products.
Technology has literally changed, and continues to change the way business is done. The internet has connected anyone and everyone into one big collective community. Everyone knows what everyone else is doing and they know it within minutes. Customers can now literally have the choice to buy the best products available in the world.
Due to the wide availability of virtually any product or service being purchased and delivered over the internet, customers will now have almost unlimited choices. Corporate manufacturing giants, basement workshop tinkerers, or home based businesses now have the ability to compete and deliver to the same market. That market wants the best quality available and is willing to pay more for it.
Ever wonder why that fifty-percent off sign is placed on a product? It's because there is something wrong with it or the perceived value has decreased for some reason. When an automobile manufacturer recalls a large percentage of it's quality cars due to some malfunction or design flaw, the overall value of that car and the company suffers. The company and it's products are worth less due to a breach of trust with it's customers. A great looking car with a severe, possibly life threatening design flaw is not going to sell, even if a deal is made which includes a huge discount.
The same goes for services offered or performed. There seems to be a great many promises made when folks offer services to other people or companies. The best service providers know that over-delvering on promised work is the best way to enlist new customers and keep existing customers happy. Deliver the best product or service and people will talk about it to everyone they know. Deals and discounts don't count for much. Making the best product or providing the best service counts in this age of the world-wide web.
Before going into or starting a business, decide form the outset to provide the best quality product or service. Based on that commitment, create a marketing message that accurately and positively describes the product or service provided. Each day, renew that commitment to excellence, even trying to raise the bar with every new product line or service performed.
Conduct business ethically and word of mouth will spread quickly and the business is likely to grow at a very fast rate as customers become more trusting. There are so many folks out there touting the latest and greatest. Well, anyone can say anything, especially out there on the web. Over lunch recently, a friend noted that there is no such thing as truth on the internet. Sadly, this is probably true but it doesn't have to be. Make a difference and strike out against dishonesty on the web. Business ethics is becoming more and more important, especially to those wanting to make money starting a business online. Build trust with customers by dealing with them honestly and ethically.