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Published on: 30 Nov 2016 by simonecormack
There is no denying that beauty industry is very competitive. New parlours are popping out on every corner, but only a few of them achieve great success and maintain long-lasting reputation with the clients and beauty community. Today I'd like to share with you 5 effective strategies that will make your small beauty salon look more professional and well-established. Curious what they are? Read on to find out.
Social media engagement
It seems like having a Facebook business page is a must in today's world. But running a successful social media business page requires a lot of effort. Do encourage your clients to like your social media profile, review your services, as well as comment on photos and content you share. It is a good idea to link beauty-related articles which highlight new techniques, promote revolutionary methods, or discuss common problems regarding hair, nail, or skin care. You can also set up a YouTube channel where you will share useful tips and tricks and organise contests and giveaways. These simple techniques will definitely attract new customers and gain you a number of followers, and as a result will give the appearance of being a well-established and successful business.
The power of image
Every reputable beauty salon should have an Instagram account where it can post before and after pictures of stylists' work. Before deciding to schedule an appointment with a beauty professional, your prospective clients will definitely research what you do and how you do it, so do make sure that the pictures you post on your social networking sites look the part. Useful tip – if you post regularly, you will create an impression of having a lot of clients!
A key to making your small beauty salon look more professional is having a well-designed, easy-to-find website. When you were setting up your business, you must have had the ideal customer in mind, therefore make sure that the design of your business page corresponds with your initial vision. Good website should be designed in accordance with current SEO techniques and it should list the address of your salon together with all necessary contact details. Equip your website with virtual appointment scheduler and do remember to keep it up-to-date. In order to make your business look more professional, try to refrain from listing your personal mobile phone number as a main contact. If you do not have a landline, you can set up a virtual 1300 or 1800 Zintel phone number which will redirect all phone calls to predefined numbers of your choice.
When clients enter a beauty salon they look for validation of the experience of its personnel. If you took part in professional trainings, do not be afraid to display your certificates. Additionally, it is a good idea to get affiliated with popular cosmetics brands and highlight all business affiliations on your social networking sites. This simple technique is extremely powerful as it gives the instant impression of professionalism and trustworthiness.
Get involved in the community
If you are running a hair salon or a beauty parlour it is a good idea to get involved in your local community. Actions such as free haircuts for less affluent community members or free make up for disadvantaged job seekers are the little things that will create a buzz about your business and boost the positive word-of-mouth. Doing a volunteering work for your community is one of the best advertisements you can get for your salon. It also signifies success and willingness to share your experience with others.
These were our top 5 tips for making your beauty salon look more professional. Would you add something else to the list? Do not hesitate to share your ideas.