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Published on: 14 Mar 2017 by simonecormack
Running a small beauty salon often means facing a lot of competition from similar businesses. Some of your services, such as manicures or tanning, might be at risk because customers feel that they can do them at home. In order to increase your bookings, you need to be more memorable. Use these actionable tips to ensure that this is the case.
Have a brand
Don’t just be a beauty salon – create a strong brand that customers can resonate with. When they see your salon, your website, your marketing, or your social media profiles, they should know what to expect. An example would be branding yourself as a retro salon which can cater to 30s and 40s styles of make-up and hair. You could be elegant and chic if your prices are in the higher range. If you want to attract teenagers, you could go for bright and funky branding. Do what speaks the most to your brand and the customers you want to serve, but above all, don’t be generic.
How many salons can you email? Probably all of them. And how many can you call? Again, probably all of them. But if you make it easier for clients to contact you however they need to, you will be more memorable. Have an answering machine service which will ask customers to leave a message when the business is closed, so that you can reply to voicemails first thing in the morning. Have an email to fax service for customers that need images or files sent through. Set up an online booking service which syncs with your own system for clients who prefer to do things online. The easier you are to deal with, the more likely they are to think of you next time they need a haircut or a manicure.
Choose your staff
Employees are the heart of a beauty salon, whether it’s just you and an assistant or a full bevy of beauty specialists. Make sure that you choose staff who are memorable for the right reasons. You should always have high levels of customer service, as well as bubbly and friendly employees who greet customers with a smile. They should be able to hold a conversation easily – but also understand when a customer just wants some peace and quiet. The customer should always leave with a smile on their face because of your staff.
Especially in a smaller salon, clients tend to be more impressed when they meet the owner. Even if you don’t offer beauty treatments yourself, be around as much as possible. Talk to customers who are waiting, and ensure that everything runs smoothly with that personal touch. A professional yet personal attitude always wins over the customer.
It’s not easy to be memorable, but it makes a big difference to your profits. If you follow these tips, you will start to see results in no time at all.