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Published on: 28 Mar 2017 by patri
When you open up a new and modern restaurant you would want it to gain more profit, won’t you? Many things lead to more profit and more income. However, this time, you would not need to break a sweat. You will just need to work on some things to make the customers work for you. Here are three psychological hacks you can use.
Cover the place up!
It may not be the best idea but if you want more people to eat a lot more than they usually do, you incorporate this trick. The idea is to cover the place up with curtains to make the people eating inside feel safer while eating. People who sit in front of the store’s glass tend to eat a lot less. Solution? Put up curtains that mask what is inside. This also why restaurants give those who reserve seats for many people the most private place in the house. This encourages people to eat more because no one can see them eating too much, so less guilt is felt. If you dislike the curtains, just make the place seem like it is covered with stalls and such other stuff like dividers.
Colour the place with hungry colours!
The famous McDonald’s is actually infamous with some people because of the food that contains many calories in one bite. However, no one can resist it. Why does it give the insatiable hunger you never felt before? This is because of the colours McDonald’s sport. Yellow is the colour of hunger and everytime you see it, you feel more hungry. Do you ever feel like you are not getting enough cheese? The same feeling dominates the psychology around the colours of food. In addition to psychological tricks using colours, you can use different coloured plates to make your food seem much tastier than it is. It is reported that those who eat with red spoons or plates taste the food much better than those who used white or black ones.
A tad below the price
Some techniques are more special than others are. This involves your thinking that you spend less when you actually spend the same amount of money. Picture a hamburger for example. A restaurant might charge you $3.99. This will give the customer an idea that he/she bought something for less than $4.00. If you catch the drift, the customers can actually do your marketing for you. They may say, “I bought a great meal for under $4.00”. This becomes a great vessel for attracting more customers without exerting much effort into marketing. You can put up signs and notices that you have a special offer regarding a menu item that is not usually ordered.
Psychological tricks may be nifty. However, they are all backed up by science and experiments. The best way to do this requires you not to be conspicuous. Being too obvious gives away the trick and instead of gaining more customers, you lose them.