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Published on: 06 Jan 2017 by oclark8819
The most effective
way to generate more revenue for your practice
In simple terms, a website is one of the most crucial assets
a business can possess to generate more revenue. This is due to a website being
available to current and potential clients 24/7 providing valuable information
regarding services, staff, and overall information about the practice. However,
a website alone is just the first step and by itself will only be as effective
as the amount of traffic going to it. There are many factors that contribute to
proper website optimization for its effectiveness, but the most important by
far is the overall design of the website. One of the most off-putting parts of
a website that results in patients looking elsewhere is poor website design. A
custom website design
catered to your specific target market will ensure that new prospects stay on
your website. A modern website design provides users with an easier way to
navigate and schedule appointments, which is ultimately the main purpose of a website.
If your website is not modern and custom designed, you are doing injustice to
your bottom line.
Conversion or Traffic?
Getting more traffic to a website does not necessarily
equals more sales. This is one of the most misunderstood conceptions of many practice
owners. While increased traffic is great, even the best plastic
surgery website will do little to increase sales unless the conversion rate goes up.
On the other hand, an increased conversion rate of the current traffic will
have a much larger impact on sales than if the traffic is increased. An increase
in traffic is still an important aspect, but to get the quickest benefit it
should come after the conversions rate has increased. To see an increase in
traffic may take several months, whereas an increase in conversion can be done
in a matter of days or weeks. Increased conversions lead to more sales, and a
properly optimized website is a key to converting online visitors into
Reviews do matter
An often-overlooked part of a practices online reputation
are reviews. Online
reviews are one of the most important factors when purchasing a product or
service. In the last decade, the health industry adopted the use of online
resources to provide their current and potential patients with valuable
information regarding their service. It is highly unlikely that a new patient
will not read online reviews prior to visiting a practice. Online reviews are very
important and are a big determining factor before new patients move forward
with a procedure or product. A well thought out reputation management strategy
must be in place for online reviews to reflect the practice model and doctor’s expertise.