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Published on: 03 Feb 2018 by mytips

Challenges in communication and media today

Even though we have embraced technology as a pillar for development, there is still a lot that is yet to be learned about how it works and the challenges there in. Media development in the third world countries or rather the developing countries is where the pain of media is being felt. When it comes to understanding media in these regions there are is few topics that pop up as discussed below.

Freedom

Media freedom can be defined as the ability of the media or media personnel to carry out their activities freely without feeling like they are being watched. Media freedom means that, a media process can take place without the influence of external forces like governments and powerful private entities.

Media, especially journalists have been having trouble in the past few years whereby they are attacked and harassed by the public or the government. Though human rights activists have come up strongly to defend the rights of journalists, many parts of the world still experience such animosity against media personnel. Such threats and harassment may intimidate the media and media house to cause biasness in the way news is reported.

There are still areas in the world media is controlled by the government because of the following reasons;

Business issues

Running a media house is very expensive and so media houses depend on advertisements to make a profit. If they don’t get enough adverts, it would be impossible to pay their staff and run other activities. You will find that in most cases, 50% of adverts run by the media industry of a particular state are donated by the government. This is the same as saying that the industry is owned half by the government and if they withdraw their donation; chances of bankruptcy are very high. In this case, the media house will do whatever the government tells them to do.

In such a situation, if a government does something and the media knows about it, they will be afraid to bring it to public notice for fear that they may lose their biggest client. This happens even with tycoons who may have large shares in the same company.

Media ownership

Media ownership can be another issue that will cause a media house to feel the effect of the government. Some governments set up rules that are intimidating to the media ownership. There are under developed states, even some second world countries in which the government has unrestricted control over media. Some even has the government as the only media ownership entity.

Right to access information

The internet is the largest source of information on the planet. It gives information on any topic that is related to human activities on the planet. Websites are pages on the World Wide Web that are owned by different web owners who post different content to be accessed by the public. A web page contains specific information about a specific topic. For example, https://nathanbeers.net is a tutorial web site that contains information on installing networks such as VPN for use with Amazon fire TV.

Sometimes there are limits put to how information is accessed. In some countries the government has shut down the internet and or controls all activities of the internet there. Is such a country, it is very difficult to freely check out information on different topics that affects the society you live in.

Right to information should be availed for every citizen. It is a world human right that every citizen of the world s enjoyed.

If there is a limit on how information is shared, there the media is put under pressure.

Viewership

Media is a business, there is so much that is at stake if the media house is unable to produce enough revenue to run their business. Media is one of the biggest employers across the globe and it has a great influence on the economy of a country.

Sources of funds for a media house depend greatly on how people perceive and receive a media house. The profit is made through good will. For a radio station for example, the number of people listening to a particular program or show and how they get involved. This is why media houses put up interesting topics that can attract a lot of listeners. Whenever a call is made or a text send, part of charges go the media house while the rest go the government and service provider.

For television, sources of funds come from the number of adverts that the company receives. The more the adverts, the more the profits they make.

If the citizens of a state don’t values a media, then it is impossible for the media to grow. Media needs to have support from both the government and the people.

Media is a growing field that affects a society in many ways most of which are positive. Supporting media and media personnel is one of the ways that can ensure development for the society.

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