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Published on: 04 Oct 2016 by katiewinston
Getting into the business of glamor is not
always a glamorous process. Everyone wants to feel beautiful, and a lot of
people enjoy treating themselves with the latest products and services in the
world of beauty. If you want to be the one making those people look and feel
their best, you’ll have to establish a strong foundation if you want to come
out on top. It’s a competitive industry, and it will take a lot of hard work to
establish your place.
1. Start with a Competitive Mindset
Beauty products and services are one of the
most common luxuries. Both men and women enjoy feeling pampered and looking
great, and many businesses have popped up to help them fulfill that need. You
need to make sure that whatever you’re doing is different enough from your
competitors. If someone already exists who has established themselves doing the
same thing you’re already doing, potential customers will be less likely to
give you a chance.
2. Find the Right Physical Location
If you intend to make your own products,
you’ll need to find a location that will allow you to do that. If you want a
physical store, the location should also provide you with a sales area. Most
beauty businesses function their best in a location that’s split between a
sales floor and a back room that can be used for extra stock and the physical
assembly of house-made products. Take a look at Gumtree for
storefronts with a floor plan that will give you adequate space.
3. Advertisement is Important
Beauty advertisements come with a different
set of expectations from most other advertisements. You’ll want to show your
products or services in use, and make them look their best. It’s worth
springing for great models
and a professional photographer in order to create a memorable advertisement
that showcases your assets. While you have that professional photographer,
you’ll also want to get as many product shots as possible. This is vital if you
intend on selling online.
4. Branding is Crucial
Broad branding only works for companies
that have very thorough distribution. Think about drugstore beauty brands, and
how many people they appeal to. If you’re starting things on your own, you are
what’s considered to be a boutique beauty brand, which is similar to what you’d
see at high end cosmetic stores. These brands all have their own quirks that
differentiate them from other brands. If you want to stay memorable, you’ll
need to develop a brand
that’s strong enough to compete.
5. Know How to Price Your Products
The price of your products should obviously
figure in things like your overhead, and the costs of your supplies. The
mistake a lot of beauty businesses make is pricing their products incorrectly.
A price that’s very low may cause consumers to question the quality of a
product, and a price that’s too high may dissuade people from trying your
brand. Most major beauty brands utilize a small annual price increase plan. As
brand recognition and customer bases grow, they can slowly bump up the price of
their products without alienating the people who have been loyal.
Overall, the beauty business is a lot more
than looking the part. There’s a lot of hard work to be done if you want to
accomplish your dreams. Always start slow and make sure you have a clear goal in
mind before you get the ball rolling.