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Published on: 25 Nov 2016 by karencole
The cosmetics business or industry is a hugely dynamic and interesting space. It has:
· Multinational players and small or cottage industries.
· It encompasses skincare, hair care, makeup and so many other areas.
· People selling from brick and mortar stores and online shopping sites as well.
So if you have a cosmetic business and want to boost your sales then you should be doing a few important things right away.
Find your niche
A savvy cosmetic business owner will always find the USP of the products. Important features can include:
· Herbal cosmetics.
· Cosmetics that have not been tested on animals.
· Parabens and lead free products.
· Proven track record in the benefits that are being offered.
Finding such specialized aspects to highlight can go a very long way in gaining better traction in the market.
Highlight the same
You have to craft an online strategy that will help you propagate the special features of your products. This online presence can include:
· Your website.
· Social media accounts.
· Information to the customer as to which shopping sites stock your products and
· A blog.
A blog is key
A blog is one of the most effective ways in which you can keep in touch with your customers. It would be wise to remember that one of the biggest sensory inputs that is missing from online shopping is the ‘look and feel’ aspect. But when you have a blog you can help address this gap in a huge way. For instance, if you are trying to get people to buy a red lipstick from you, you could easily have images of the product and content that compares the specific shade of red to other well-known shades – Ferrari Red or the red dress worn by a celebrity to an occasion etc.
Search engine optimization is a vital aspect of online success. You should find out the right keywords for your products and content. People may not always search for ‘Ferrari red lipstick’! So perhaps your keywords could be ‘red lipstick’, ‘bold color lip gloss’ or even ‘red lip colors’. The only way you are going to find out which keywords fit is to research online and find out the phrases or exact words that people use and the results that show up at the top of the list.
Get your content right
According to a research conducted by cosmetic business owners, high-quality content that is refreshed periodically is very important. Your content should also address all the concerns and information needs that your customers have. For instance, if they are looking for a body fragrance product then you need to describe all the ingredients of the same on your website. You also need to describe the fragrance notes in the same – head, heart and base notes. This gives the shopper as much information as possible about the fragrance. Of course, images and videos are key so details of the product should include the same.
There are ecommerce stores that will also give you the opportunity to market your product and you should be placing your products on such global stores as well.