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Published on: 12 Feb 2017 by juliavanessa
Video banner ads are a great process for digital marketers to create engaging campaigns which communicate with audiences with more than just still images. Yahoo! Has also provided useful research for marketers wanting to increase online video advertising success by indicating that pre-, mid- and post-roll video ads are the best for boosting advertiser and brand recall.
Look at banner ad
design cost before running a paid campaign. In this article; I will point out that in which reason video banner ads still works and why this process still matters for advertising.
Why Banner Ads Still Matter:
There have many online marketing trends, such as social media and also content marketing, are gaining momentum. But video banner advertising is still critical to any marketing program and definitely here to stay. In fact, video banner advertising is one of the cornerstones of a comprehensive online marketing campaign, and it is the best way to get your brand message in front of as many eyes as possible for the lowest cost.
In every year, most of the advertisers spend larger portions of their online budgets on display and banner advertising. Video banner advertising continues to increase as a percentage of digital ad spending, and in 2016.
Reasons why video banner is still key:
Video banner ads gradually increase the brand visibility. Suppose, when you see an advertisement of a product on local newspaper and in the next day you and when you see its ad on TV then your trust factor about the brand increases, similarly in Online video advertisement case.Video banner ads also help to increase sales conversion.
Most of the customers do some research online before they buy anything from a brand. They search Google or watch video on YouTube. If your brand has an excellent video which has a proper description, title and even also sitemap, then it may come on the first page of Google search when a customer types any keyword relevant to your product.
Robert Weiss said, “Business decision makers love online video because it gives them the most amount of information in the shortest amount of time.”
At last, we can say with certainly, a video is stronger than other types of content. Because the human brain requires, emotional input to make decisions. No technology is better at conveying emotion than video.