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Published on: 16 Feb 2017 by jahid
Mobile marketing is one of the latest methods of advertising
for any kind of business. If it is done correctly, you are sure to benefit
greatly from all of your efforts. This article was written to help you know the
methods that work and what to avoid, in your mobile marketing campaign.
Offer special discounts or value to your mobile marketing
customers. Because mobile followers usually require customers to elect to
receive information, make it worthwhile for them to enroll. By offering greater
discounts or better offers than those available through your web site or print
marketing, you can increase the number of customers enrolled in your mobile
Only add telephone numbers from customers choosing to
receive messages to build your mobile marketing database carefully. If you add
telephone numbers of customers who have not elected to receive mobile marketing
messages, you are likely to see a high volume of complaints and requests to be
removed from your list.
Track your QR codes. There are several free sites online
that allow you to keep track of the amount of traffic your QR codes produce.
Use this to help you determine which marketing tactics are working best for you
and eliminate those that are not quite as effective in attracting new
Know your hours. You do not want to be messaging customers
while they are sleeping or having dinner. Try to avoid bothering them on
holidays or Sundays, unless it is important. Your customer does not always want
to be dealing with your texts, so make sure you are only texting at good times.
If you are making use of mobile marketing - send an
occasional reminder message! If you have some sort of event coming up, you
should remind your customers a few days ahead of time, as well as the day of
the event itself. Customers are busy people, and may forget what they had
wanted to do without a reminder from you.
Make your website easily navigable to mobile devices. While
you may know your site works for larger computers and tablets, you need to be
sure it will work for mobile phones as well. Test it using your own mobile
device to see how it handles, and make any necessary changes.
Always keep a close eye on the competition, they could be
gaining on you. If you are trying to catch them, you might learn something. You
need to be discernible from the competition.
The ads you run on mobile websites also need to be properly
formatted, so this is something you definitely have to look into if you're
planning on running ads at all. Check out services like Apple's iAd and MobClix
to find various ways to run banner ads on mobile websites.
Sometimes you have to ride out a storm with your marketing
campaign, so remember to sit tight and not to do anything drastic. There will
be times when a product takes a dive in popularity or when your customers are
too cash-strapped to purchase. Just sit tight and keep doing what you do.
You should be offering some type of coupon at least once a
week on some type of product you're selling or service you're offering. Whether
it's a free app or eBook, a 7-day trial for something or even exclusive access
to a certain area of your site or business, a weekly giveaway can work wonders.
Take your time to make your mobile marketing fun for other
people if you really want it to be effective. As someone is out there waiting
for their bus to come or waiting for that traffic jam to relent, they could be
watching a funny advertisement created and released by your company.
Make your ads suitable to small screens and slower speeds or
they may not be viewed at all! Most mobile devices have tiny screens and data
speeds much slower than a regular PC so design your mobile content to be
displayed accordingly or else it may never reach its intended target!
Identify what your brand is and who you are right away.
People usually remember the first and the last things that they hear. You will
want your brand name first and the product last. Keep the middle short and
directly to the point, because people will not spend a lot of time looking at
Anytime, you start a new marketing strategy. You want to
keep your objectives in mind. Have reasonable goals that you can track, and
make sure you are hitting the targets that you want to. If you forget your
goals, your customer will probably notice that your content is all over the
place, and you will seem unorganized and unprofessional.
Do not neglect mobile marketing. The market is growing and
changing everyday. You have to find new ways to reach out to your audience.
Mobile marketing is not a novelty, it is a necessity, if you want to see your
business grow. If you have never done any kind of mobile marketing before, you
should start now.
Form a plan. You may be in a hurry to introduce mobile
marketing to your campaign strategy, but you'll be sorry if you don't do it
right. You've been living without it until now, so it is not going to kill you
to form a solid plan that you build with a clear understanding of how to do it
Mobile marketing should focus on retaining existing
customers instead of gaining new ones. Your customers who are already
interested in your product will be more likely to sign up for text messages or
email updates that people who know nothing about your company. You will find
that more often than not, people will regard mobile marketing efforts to be
Use the provided information to make the most of your
efforts in your mobile marketing campaign. These tips will help you to save
time by going through the trial and error step that many businesses have had to
go through before finding the methods that work well for their growing companies.