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Published on: 27 Apr 2017 by jaan897

Is Your Website Out of Date? 5 Reasons You Should Consider Updating Your Business Website

Lately, have you noticed a lot of visitors to your site but
no purchases or anyone asking for more information? Although we live in a world
of “window shoppers” on the Internet, your website could be to blame for your
lack of business.

If you can’t remember when you last updated your business’s
website, you’re probably due for some changes. Don’t think you have the time?
Don’t have the right tools? Don’t think that your website really matters? These
are all poor excuses, and the longer you wait, the more potential profit you’ll

We have five good reasons why you should update your
business website, so find a website builder
that fits all of your wants and needs and get started, right now.

1. It Tells Your Customers That You Exist

Of course, you exist, but if you’re website isn’t up to
date, your customers might wonder if you’re the real deal. How many times have
you visited another business’s website and noticed that the date of “Last Updated” was a few years ago? Did
you keep browsing or look elsewhere?

Not only does performing regular updates on your website
show your customers that you’re around, but it may also indicate that you
frequently add more products; this is likely to peak interest and have them
checking back often.

2. Shows That You Value the Customer Experience

When you take the time to make changes to your website and
double check that everything is working properly, you are showing your
customers that you value their experience. Monitoring and doing maintenance to
your website is one of those “behind the scenes” tasks that you need to do if
you want to draw in customers and have them return.

When you take the time to create a low-maintenance and
practically flawless website, doing a little website “housekeeping” shouldn’t
take up much of your valuable time.

3. You Customers Know You’re Relevant and Listen to

When you make updates on your website to reflect specific
trends or even some customer feedback that you’ve received in the past, your
customers will notice and are likely to stick around or even recommend you to
their friends and family.

If you haven’t yet made the move to make sure your site is
mobile friendly or you haven’t bothered to utilize and include social media on your
, your customers may think you’re behind the times.

4. Up-to-Date Means Your Visible

Haven’t updated in your website in a while and have noticed
a drop in visitors to your site? Chances are good that you are losing your
ranking and getting lost in the search results. Let’s say you sell coffee cups.
When a customer searches for coffee cups, he or she may only browse the first
few results (you’re lucky if they look beyond the first few pages of results).

When you don’t make updates and have failed to make your website SEO friendly, you’re
likely to be a gem buried in a landfill, possibly never to be revealed.

5. Profitability

Finally, and perhaps most importantly, if you take the time
to update your business’s website and fine tune it to meet your customer's’
needs, you will make a profit. Whether you’re a small business with a store
front or a larger business who only accepts orders online, making a profit is
your number one goal.

As your business grows and you keep your website updated,
you are most likely to see returning customers, new customers, and profit
growth with each year.


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