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Published on: 19 Feb 2017 by dune

Medical tourism concept with Tunisia as case study

relationship between traditional tourism and medical tourism for destinations
like Tunisia explains to some extend the economic and social evolution of the
country. The range of tourists who used to visit Tunisia for holidays or business
keep visiting Tunisia but for a quite recent purpose, which is medical. The
fact that the “traditional” tourists are the first to “consume” this new tourism
product is probably related first to the knowledge of the environment. What
makes people reluctant about a destination is usually “the unknown” and as long
the environment is quite familiar (not necessarily by visiting the country but even
by simply hearing quite often about it), travelling seems easier.

In order to
explore websites which are specialized in medical tourism in Tunisia we used French
search terms like and we came across
website that presents the information in both languages French and English. Usually
the chosen languages reveal a lot about the customers who are targeted. Tunisia’s
second and third languages are respectively French and English languages. The
information presented is very straight forward, explaining the different
surgeries, the basic medical recommendations and other details but very little
about the destination itself, which confirms again that the targeted audience
knows already the destination.

revolutionary aspect of the new touristic product

What is
important to note about the success of medical tourism in Tunisia is the fact
that the product involves a high added value. When we compare Tunisia to the other
African countries it is obvious that it occupies a leading position. Although Tunisia
seems to be presented as a “cheap” destination for plastic surgery, the fact
that it attracts more and more Europeans for such medical surgeries remains a
great success for such a small country. Especially when we consider the social security
in European countries and health coverage, we imagine how difficult it is to
leave so much security and take a risk to undergo a surgery abroad.

 Plastic surgery as a first attractive
product for Europeans

L’augmentation mammaire,
as it is called in French, became a search keyword related to Tunisia as a
destination. As part of the most frequent plastic surgeries together with liposuction,
these surgeries keep attracting more and more European patients who cannot
afford such surgeries in their home countries.  


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