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Delahaye

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Published on: 13 Feb 2017 by dune

Health tourism as a « fashionable » solution in today’s French lifestyle

When trying
to understand how a great number of French people, especially the very young,
take the decision to travel abroad to undergo a plastic surgery; we came across
a whole business called in French “les voyages pour la chirurgie esthetique”.

Deciding to
undergo a plastic surgery is obviously a difficult decision, but it is even
more difficult when it has to be made abroad where everything is totally unknown.
While discussing this issue with different French patients who went for such an
adventure, something attracted our attention: One of the arguments mentioned
quite often to explain their motivation was the fact that they know someone who
did it. In most cases they don’t even care whether the person who tried the
experience was happy or not. Sometimes the difference in cost is meaningless.
So what makes it so attractive for the French tourists?

We visited a
few websites offering plastic surgery packages for French speaking tourists and
as an example we took www.dune-esthetique.com
which presents different patient reviews. We noticed that in terms of search, most
people consider this part when looking for plastic surgery solutions abroad.
Other people’s experience is important to motivate future medical tourists!

Surgery
as a travel theme

In the same
way banks may motivate their customers by creating useful “themes” for loans,
travel agencies try to motivate people by giving them reasons to travel. But
when it comes to health, the situation is slightly different. Although the
general theme is “plastic surgery”, the most frequently requested procedures
like “liposuccion” are highlighted
so the customer or future patient feels unconsciously even more involved. A “closer”
approach is important to make the customer feel confident and move forward in
the project.

When
fashion is involved

Whether we
speak about beauty standards or the promotional aspect of the travel packages,
we may not miss the similarity with all fashion related commercial products.
Even when we speak about plastic surgery “boom”, we also mean “a consumption
wave” and we all know that this is typical of fashion phenomenon.  All aspects confirm that besides the practice and
the need, we may not ignore a part of conscious or unconscious fashion
influence.

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