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Doris Collier




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Published on: 21 Apr 2017 by doriscollier

7 Revolutionary Trends in Digital Marketing to Watch Out For in 2017

Digital marketing is simply the advertisement and promotion of the products and services of a brand on various forms of electronic media such as the Internet, social media channels, digital television, radio, and mobile phones. It encompasses a wide range of techniques such as content automation and marketing, influencer marketing, direct email marketing, display advertising, search engine optimization, and social media marketing.

The field of digital marketing is characterized by rapid technological advancements, which go hand-in-hand with the evolution of the specific marketing techniques. Therefore, brands and businesses that are able to take advantage of the prevailing trends are the ones that flourish the most.

Digital innovation necessitates the advancement of marketing activities at a pace equal to that of technological improvement. It is essential for brands to be focused on the future, anticipate trends, and act on them promptly to ensure they stay ahead of the competition.

Emerging trends in digital marketing

The important thing is to learn how to convert activity on your social media into viable leads, which will effectively increase your customer base. For example, a brand can buy followers on Instagram and convert them into paying clients. The ultimate goal for an online marketer is to convert content viewers into actual sales.

Some of the emerging trends set to take 2017 by storm include the following:

1. Increased emphasis on the consumer

In the digital age, the technological advancements will not have a significant impact on the strength of your brand if you do not have a strong customer base. This means that you should not only concentrate on providing the most innovative technology, but also focus on the lifeline of your business, the customers.

Customers are increasingly seeking brands that offer life-changing experiences. This means that it is important for business and brand owners to focus on programs that will build up customer relationships and loyalty. Providing unique customer experiences will go a long way in differentiating you from your competitors.

2. Integrated content marketing strategies

More businesses are implementing a strategic approach in the creation of marketing content that will boost returns on investment. Using a comprehensive mix of written and audiovisual content will increase the levels of engagement and customer response.

Through the use of mobile apps, brands are able to create personalized user profiles with personalized content that will appeal to different users.

3. Intensive use of Big Data

The marketing applications for Big Data include predictive analysis, coupled with consumer and market insight. Effective analysis of Big Data will assist a brand to increase sales by predicting the probability that a viewer of your content will convert, based on their behavior and characteristics. This means that through personalization, brands will are able to assess the potential of making actual sales.

4. Live video streaming

The reason for the growth of this trend is necessitated by the desire of consumers to be immersed in the brand of their choice and follow their story. Social media platforms such as Instagram have made it easier for brands to establish a real-time connection with their followers and clients.

Such a platform enables brands to share their messages through live video streaming. With a rise in video sharing on social media, it peaks consumer interest and engagement.

5. In-store marketing

It may not exactly be part of digital marketing, but is a growing trend as the distance between physical and online marketing becomes smaller. It provides an effective means of lead conversion for businesses with optimized mobile strategies.

It enables brands to share location-specific alerts to their customers through mobile marketing. This increases traffic and digital techniques that enhance customer experience.

6. Expiring social content

Expiring social content gives consumers a time limit to view it before it disappears, which creates a strong sense of urgency. It is a capital-efficient method to gain the attention of your brand's target demographic. Expiring digital content is quickly becoming a good way of advertising your brand.

7. Increased use of interactive content

A successful marketer is one whose content is enjoyed and acted upon by the viewer. This promotes engagement and brings you one step closer to completing a transaction.

Many consumers opt for the traditional method of making purchases based on online research and reviews. However, interactive content is an effective means of educating your consumers by asking questions and putting them in a position to consider various scenarios and choices.

It attracts their attention, and some even require their input. This is very helpful in differentiating your brand from the competition.


By focusing on technological trends, it is important for business owners to have the needs of their consumers at heart. This means that advancement in technology should correspond to improving the standards of customer service and experience.

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