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Published on: 28 Feb 2017 by arnoldweber112
So, it’s finally happened! You have your own business and your own
products to sell like you’d always dreamed. But, the work’s not over yet
because designing your business is one heck of a task and it’s not to be taken lightly.
If you can afford it, you should find a top US retail design agency to help you design your business and
its image. But, if you’re only just starting out and don’t have much to spend,
here is some advice on what you need to do.
Your Business’s Brand Identity
Your brand is going to be a big part of your business. Without an
identifiable brand, no one is going to be able to recognise your business or
your products, so make branding a top priority. Finding a strong brand identity
is also going to benefit you in the future and make designing your business a
lot easier. Your brand will tie everything together and help you figure out the
direction you want to go in terms of your design. So, take your brand seriously.
Think about your business’s colours, logo, font and general aesthetic before
anything else. One trick that a lot of designers use to build their brand is to
find one word that describes their business and use that word to help you
decide whether or not something is or isn’t suitable for your brand.
Your Business’s Retail Identity
Your retail identity, like your brand identity, is what’s going to make
your business memorable and instantly recognisable. Your retail identity is
what’s going to make the link between your brand identity and your products and
create the overall style of your
business. Finding this identity is a difficult process and is going to take
some serious thought. If you have no idea what sort of identity you want your
business to have, use your brand as the centrepiece in a mood board and find
and research a range of materials, colours and images that relate to or
compliment it. Then, use this mood board
to translate your business’s aesthetic from paper onto physical displays.
Your Business’s Visual Concept
Your business’s concept is something that is going to help you apply
your retail identity to different types of spaces if you ever think about
expanding or moving. With a well-defined concept you can also move your
business abroad and adapt your image slightly to match the geographic location
without losing your brand identity. When you find a place to put your business
you need to use your brand and retail identity to design the entire space.
Everything inside of the venue needs to be carefully matched to your business’s
style. But, before you start filling your space with furniture and displays
you need to think about…
Your Business’s Retail Strategy
A lot of thought goes behind the layout of shops. Everything in a shop
is placed with the purpose of moving customers in a certain direction around
the shop and getting them interested in the products. This is the part of the
design process where you might need some help (or at least to do some decent
research). You need to arrange your products, displays and whatever else in a
specific way around your shop to maximise your success. Even if you don’t
choose a designer for the other steps of designer your business, this is the
part where you’re going to need help.
Designing a business is definitely no easy task, so take your time doing
it and making the right decision. If you get the design right your business
will surely be on the path to success.