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Published on: 02 Dec 2016 by ariana-smith
Like small businesses in any industry, salons have to invest in marketing if they want to remain competitive in the marketplace. When it comes to marketing strategies, one size does not fit all. There are a range of digital and traditional marketing tactics to choose from, but some work better for generating business for your salon.
Here are just 10 of the best marketing tactics that salon owners can use to grow their business:
1. Make sure your website is easy-to-use and mobile-friendly
In the digital marketplace, your website is everything. Even though clients have to physically walk into your salon for services, the website is often their first impression of your business. Make the right impression by creating a clean and attractive website that is easy to navigate from all devices. Consider adding an option for booking online appointments for services as many consumers enjoy this convenience.
2. Engage with customers on social media
Social media is one of the best channels for both reaching new customers and building stronger relationships with current clients. Since the salon industry is highly visual, you want to maintain a strong and consistent presence on more visual social platforms like Pinterest and Instagram as well as other popular channels like Facebook and Twitter. A picture is worth a thousand words, so in addition to posting special promotions and company updates on social media, you should also use these platforms to showcase your company’s work by posting before and after photos of clients who visit the salon.
3. Use social media ads to showcase special promotions
While social media engagement is important to building brand recognition and fostering customer relationships, social media advertising can also help you get the word out about special promotions your salon is running. Social media platforms like Facebook offer an array of targeting options that allow you to serve tailored content to your ideal customers. You can target customers based on geographic location to reach locals and also use other information like interests or gender to ensure that your ads are served to those who are most likely to use your services.
4. Develop a customer loyalty program
Though new business is important, most salons thrive on repeat business. The best way to encourage repeat customers is by developing a customer loyalty programs that offer coupons, discounts, and special promotions for customers who return again and again. Clients enjoy feeling appreciated, and they are more likely to return to your salon if you’ve provided them with a reward for their loyalty.
5. Generate consistent content on your brand blog
Blogs are a great way for expanding your reach and engaging your current customers. Salon owners can use blogs to write about new beauty and hair trends as well as showcase some of their employee’s best work. If you tailor your services to a specific population, such as brides, you can also use your blog to create content that is helpful and entertaining for these consumers. This helps add value for your customers.
6. Utilize free local listings like Google My Business
Salons depend on local customers to keep their business up and running. By utilizing free local listings like Google My Business, you can help make sure that locals see your company when they search for a salon in the area. When creating local listing profiles, make sure that your contact information is correct so that customers can reach you.
7. Use SMS marketing campaigns to get the word out
The average smartphone user looks at their phone many times throughout the day. Salon owners can take advantage of this fact by using SMS or text message marketing to get the word out about their special promotions or sales.
8. Provide incentives for customer referrals
Word-of-mouth marketing continues to be one of the most powerful and influential marketing strategies for businesses from all industries. Often, a personal recommendation or review can convince someone to finally visit your salon. Though you do not have control of your word-of-mouth marketing, you can encourage positive recommendations by creating a customer referral program that offers incentives for those customers who refer others to your salon.
9. Use email marketing to stay top of mind
Email marketing is another great marketing tactic for salon owners. Though you don’t want to bombard your customers with emails, you can use emails to send out appointment reminders, information about upcoming promotions and sales, or send out a monthly newsletter with salon updates and fun articles that may be of interest to your customers. Email marketing helps you stay top of mind for your current customers and those who have shown interest in your brand.
10. Send friendly reminders
With the fast-pace of modern life, booking a salon appointment may be the last thing on your clients’ minds. Make the process easy by sending friendly reminders by phone, text, email, or postcard. Sometimes all the client needs is a simple reminder to book their next appointment.
All of these marketing tactics are effective ways for salon owners to increase visibility, make stronger connections with consumers, and grow their business. However, many of these strategies require an up-front investment. Salon owners who are just getting started or who are trying to expand operations may not have the capital they need to launch comprehensive marketing tactics. There are a variety of options for funding for salons from alternative loans to lines of credit. This funding can help ensure that salon owners have enough capital to invest in their marketing and work to grow their business.