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Anna Rich




18 Nov 1987

How to be beautiful? It is to be smart and interesting person. If you are a dreamer, you are beautiful!Yes! I am a bit gambler and a bit drinker I am not the perfect person Last my work is iMoneySlots

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Published on: 19 May 2017 by annarich

Gamers are Women

52% of the gaming audience is made up of women. That’s right – the majority of people playing games are women.

Does this surprise you? It shouldn’t. Three years ago that figure was 49%, which is hardly a trifling minority. Women have always played games, and in recent years the growth of the mobile games industry, in particular, has been driven by a female consumer base.

Yet the stereotype that games are a pastime for adolescent boys is an enduring one, and one that is perpetuated by the aggressive marketing of many big-budget games.

Whether you think it’s any good or not, the game appeals to a broad range of players. I can’t help but feel that part of its appeal lies in allowing players to choose to be male or female, gay or straight. In that sense, it’s more welcoming and progressive than the vast majority of games.

In the past few years, the very notion of what a game is has broadened to include a variety of experiences that are accessible to a wider audience than the typical blockbuster console title, and that can only be a good thing for an industry which has struggled to position itself in mainstream culture. While hardcore gamers and the industry at large argue about whether these games are “proper” or not, everyone else is playing them.

Which begs a broader question: are more women playing mobile games because women are more interested in mobile games? Or is it because they have been told, over and over again, that “proper” games are not for them? That, more broadly, video games are not for them?


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